At most events, when you go looking for a cup of coffee, you're usually met with the same choices — an overly milky, over sweetened cappuccino or a masala chai that tastes like every other you've had before. That's exactly where Soko steps in.

Soko is a specialty coffee catering brand serving at events. Since Soko had no single shopfront, our challenge was to build a brand strong enough to stand on its own at an event, in a single cup.

Branding

Soko (そこ) in Japanese means 'there' — something close, within reach. The name reflects the brand's nature: always moving, present in the moment, carried effortlessly from here to there.

The identity is built on custom-crafted typography that carries just enough character to stand apart — familiar, never loud. In an environment filled with movement, decor and conversation, the colour palette needed to belong rather than compete. Brunswick Green offered that balance — understated and soft on the eye. It helps the brand to integrate effortlessly into both private and corporate settings, creating a presence that feels calm and approachable.