Yours Truly

Client

Yours Truly

Industry

Hospitality / F&B

Year

2025-26

Nestled in a beautifully restored heritage building in the heart of Kolkata, Yours Truly represents a new era of cafe culture in India. This 250-seater establishment is more than a coffee shop.The mosaic flooring, the winding staircase and the long stretch of balcony invite you to linger just a little longer than you planned. Yours Truly takes its coffee seriously. Sourcing beans from the finest estates, roasting them in-house and even giving classes on them!

Branding

As every fingerprint is unique, so is every coffee bean. Rooted in this idea, the logo takes the form of a fingerprint, resting within the coffee bean silhouette.

Yours Truly speaks the way a trusted friend writes: warmly, without flourish, never to audiences but always to people. It leaves you feeling seen the way only a letter addressed to you does. The tagline: Simple, Sincere, Yours, is an extension of the same, reading like the close of a letter. Geometric lines from the art deco structure guide shapes on the artboard.

Packaging

The coffee packaging draws from the warm, rich tones of the bean itself. A dynamic, colour-coded system runs across the range — each flavour label carries a distinct hue, packed with infographics on taste profile, roast levels and the beans’ origin. A similar flavour card is presented with the coffee on the table.

The bakery packaging takes its inspiration from the postcard — the brand's native language. The box, inside and out, is lined with warm, relatable copy that turns the unboxing into a small moment of connection.

Menus and Collaterals

For the menu cover, the fingerprint concept expands further, with its lines flowing across the cover alongside one-liners that set the tone for the experience ahead. Inside, imagery offers visual relief to the rhythm of browsing, making the act of choosing feel unhurried.

Threads of copy were used across touchpoints, adding a layer of relatability and wit.

Wayfinding & In-Space Graphics

Yours Truly is a 250-seater café that required a comprehensive signage system to aid navigation throughout the space. While signage is primarily a functional tool for accessibility, the intention here was to strike a balance between utility and visual appeal.

Each space within the café was given its own distinct name, accompanied by an icon and a one-liner — turning every sign into a small moment of discovery for the guest.

A hand illustration rooted in the world of coffee — its beans, brews and quiet café rituals was done to capture the brand essence. Translated into a wall mural, it gave the space a character that feels both handcrafted and deeply personal.